Services

 

Google Ads

  • Google Ads Impact Assessment - Google Ads can deliver fantastic results, but it’s not for everyone. We’ll give you an honest assessment of its potential impact on your organization's goals.

  • New Campaign Test - never tried it, but want to? We can help you develop hypotheses, structure and run a test, and read the results. All you need is the will, and a couple hundred dollars to spend with Google.

  • Existing Campaign Optimization - if you're running ads in Google but you have a growing suspicion that things could be better, we can help. We'll spend half an hour in your account (no charge), and quickly generate some improvement ideas. If you like it, we can do it again.

  • Comprehensive Account Audit - if you have a large, complex Google account, you might benefit from an in-depth audit, where we analyze your account and provide a formal report of findings.

  • Evaluation of Your SEM Agency - feel like you're getting the runaround from your SEM agency? Results not meeting your expectations?  We can provide an honest second opinion.

  • Competitive Analysis - analyzing your competition can yield good intel regarding spend, keywords, ads, and landing pages. If you haven't taken a peek over the fence recently, now might be the time.

 

Conversion Optimization

  • Landing Page Testing - We've seen tremendous conversion gains made with landing page improvements. We’re devotees of Tim Ash (author of "Landing Page Optimization - The Definitive Guide"), and we can help you apply his core principles to your website and landing pages.

  • Offer Testing - whether you play in the B2C or B2B space, an exchange of ideas regarding new offers and ways to fill your lead gen funnel is always beneficial. Testing them in market, even more so.

 

Bing - Microsoft Search Advertising

Other Online Tactics

  • Microsoft Advertising (Bing) - once an afterthought in the world of search engine marketing, Microsoft’s incorporation of AI into Bing has helped it make inroads against Google. B2B advertisers in particular owe it a look.

  • LinkedIn & Facebook Ads - experience the power of Extreme Targeting. Depending on your organization and its goals, these platforms may offer very fertile ground for lead generation.

  • SEO - SEO is a complex, ever-evolving beast that requires a long-term commitment to ride. We have experience developing content strategies, using Google Search Console, SEMrush, and Ahrefs to evaluate performance, and optimizing platforms like WordPress for organic search.

Consulting Fees

We charge on a sliding scale, according to the organization's resources and the project scope. The range is typically $85 - $135 per hour.  (If a percentage of media spend or a flat fee is preferred, we can do that too.)  We offer a free consultation to all potential clients, and every quarter we donate 8 hours of consulting to a needy organization - tell us your story and you could be the recipient.

 

Free

Pro Bono

$O

up to 8 hours

Rates

Start at

$85

per hour